Update me/summary.txt

me/summary.txt

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-My name is Ed Donner. I'm an entrepreneur, software engineer and data scientist. I'm originally from London, England, but I moved to NYC in 2000.
-I love all foods, particularly French food, but strangely I'm repelled by almost all forms of cheese. I'm not allergic, I just hate the taste! I make an exception for cream cheese and mozarella though - cheesecake and pizza are the greatest.
+
+Here is the complete, categorized extraction of the text from the **LOJER.pdf** file, translated into English for you, organized by slide.
+
+### **Page 1: Introduction & Value Proposition**
+* [cite_start]**Project Name:** LOJER[cite: 1].
+* [cite_start]**Slogan:** TAKE PHOTOS, EARN CRYPTO[cite: 3, 4].
+* [cite_start]**Product Description:** LOJER is an innovative hybrid platform that merges E-Commerce, Cryptocurrency, and real-time price comparison features into a single intelligent ecosystem for more than 61M Food & Grocery Shoppers[cite: 5].
+* [cite_start]**User Benefit:** With LOJER, consumers can save over 17% on their grocery shopping while discovering real prices, genuine product quality, and earning LOJ tokens[cite: 6].
+* [cite_start]**Funding Request:** Seeking R$128 K Pre-Seed Funding[cite: 7].
+
+### **Page 2: The Problem**
+* [cite_start]**Founder's Story:** "When I first arrived in Brazil, money was tight. I had to count every R$ and save wherever I could"[cite: 16].
+* [cite_start]**The Spark:** After shopping at Assaí, the founder saw a small local shop selling bananas for 6 reais—cheaper than the large retailer Assaí[cite: 17, 19, 20, 21].
+* [cite_start]**Inception:** "At that moment, the idea of LOJER was born"[cite: 22].
+* [cite_start]**Price Confusion:** Consumers often struggle to determine which store offers the best value[cite: 26]. [cite_start]Brazilians overpay 17.5% on apps versus buying directly from stores[cite: 27].
+* [cite_start]**Market Challenges:** Lack of transparency between local stores and large retailers, with no way to compare local stores[cite: 29].
+* [cite_start]**Small Business Struggles:** Millions of small and home-based businesses lack access to digital platforms and cannot afford expensive platforms like iFood (which charges 12-23%)[cite: 31].
+
+### **Page 3: The Solution**
+* [cite_start]**Smart Shopping:** Empowering 61 Million Brazilians to Shop Smarter and Earn in Crypto[cite: 35].
+* [cite_start]**Real-Time Price Comparison:** Compare prices from nearby shops and major retailers[cite: 36].
+* [cite_start]**User-Generated Content (UGC):** Users share photos and pricing information for products[cite: 39].
+* [cite_start]**Digital Rewards:** Users earn LOJ tokens for sharing product info[cite: 41].
+
+### **Page 4: Product Demo**
+* [cite_start]**Features:** Filter by location, AI integration, Wallet connection[cite: 46, 49, 59].
+* [cite_start]**Core Loop:** Take a photo and add a caption to earn LOB tokens[cite: 71].
+* [cite_start]**AI Capabilities:** Finds photos near the location[cite: 72].
+* [cite_start]**Staking:** POLOS Staking with 12% APY[cite: 78, 79].
+* [cite_start]**Wallet:** Connect TON Wallet to withdraw LOB[cite: 59].
+
+### **Page 5: Market Opportunity in Brazil**
+* [cite_start]**Key Stats:** 61M Active delivery app & supermarket users[cite: 111, 113].
+* [cite_start]**E-Commerce Growth:** E-commerce in Brazil is projected to grow from 184.9 Billion R$ (2023) to 234.9 Billion R$ (2025)[cite: 114, 116, 120].
+* [cite_start]**Crypto Market:** 10 million Brazilians engage in crypto trading[cite: 128].
+* [cite_start]**iFood Revenue:** iFood GMV alone is R$83 billion[cite: 129].
+
+### **Page 6: Target Market & Go-to-Market Strategy**
+* [cite_start]**Local Businesses:** Over 20+ million small and home-based businesses seeking visibility[cite: 135].
+* [cite_start]**App Users:** 61M Food & Grocery Shoppers and people with limited budgets[cite: 137].
+* [cite_start]**Crypto Enthusiasts:** Growing segment of blockchain adopters[cite: 138, 139].
+* **Execution Phases:**
+    * [cite_start]**Phase 1:** Focus on West Zone of São Paulo with 250,000 target users (Early adopters)[cite: 141, 142].
+    * [cite_start]**Phase 2:** Neighborhoods in West Zone São Paulo[cite: 143].
+    * [cite_start]**Phase 3:** City-Wide Scale (All São Paulo) & Digital advertising[cite: 144].
+
+### **Page 7: Business Model**
+* [cite_start]**In-App Purchase Fees:** 2-5% commission on purchases paid by buyer and 15% of delivery fees paid by sellers[cite: 152].
+* [cite_start]**Subscription Fees:** Users pay to upload more photos and earn more tokens[cite: 154].
+* [cite_start]**Wallet Services:** Swap fees and buy/sell commissions in LOJ wallet[cite: 156].
+* [cite_start]**Advertising:** Businesses pay to promote products or discounts[cite: 158].
+* [cite_start]**Membership Fees:** Seller fees starting in year 2[cite: 160].
+* [cite_start]**Token Value:** Limited supply drives appreciation of LOJ token[cite: 161].
+
+### **Page 8: Tokenomics (LOJ Token System)**
+* [cite_start]**Minting:** 100 LOJ tokens minted for every new verified user[cite: 167].
+* **Distribution:**
+    * [cite_start]**70% (70 tokens):** Allocated for user rewards (uploading photos)[cite: 168].
+    * [cite_start]**30% (30 tokens):** Ecosystem sustainability[cite: 169].
+        * [cite_start]Investors: 6 tokens[cite: 170].
+        * [cite_start]Founders: 5 tokens[cite: 173].
+        * [cite_start]Team: 5 tokens[cite: 174].
+        * [cite_start]Staking Pools: 5.5 tokens[cite: 171].
+        * [cite_start]Advisers: 1.5 tokens[cite: 179].
+* **Subscription Plans:**
+    * [cite_start]**Free Plan**[cite: 192].
+    * [cite_start]**Pro Plan:** Cost 3.5 LOJ tokens monthly[cite: 194].
+    * [cite_start]**Super Plan:** Cost 5 LOJ tokens monthly[cite: 195].
+* [cite_start]**Staking Mechanism:** For every verified user, 5.5 LOJ tokens are automatically allocated to the staking pool[cite: 197].
+
+### **Page 9: Tech Stack**
+* [cite_start]**Year 1 (Rapid Launch):** Image validation using Google Vision API[cite: 203].
+* [cite_start]**Year 2 (Competitive Edge):** Switch to custom CNN (Convolutional Neural Network) trained on LOJER data for cost reduction[cite: 204, 207].
+* [cite_start]**Blockchain:** TON Blockchain (gas-free transactions)[cite: 205].
+* [cite_start]**Year 3-4:** Ecosystem Lock-in via store-branded tokens and NFT loyalty programs[cite: 211, 212, 213].
+
+### **Page 10: Competitive Advantage**
+* [cite_start]**Comparison:** Compared against iFood, Rappi, and Daki[cite: 217].
+* [cite_start]**Differentiators:** LOJER is the only one offering Cryptocurrency Rewards, extensive User-Generated Content, and Real-Time Price Comparison[cite: 222].
+* **Business Model Conflict:** iFood earns 23% commission, so price transparency hurts them. [cite_start]LOJER offers transparency[cite: 223].
+* [cite_start]**Architecture:** LOJER is Crypto-Native; competitors are centralized and fiat-only[cite: 224].
+
+### **Page 11: Capital Requirements**
+* [cite_start]**The Ask:** Seeking R$128,000 Pre-Seed Funding[cite: 228].
+* **Budget Allocation:**
+    * [cite_start]Team: 83,000[cite: 236].
+    * [cite_start]Development: 17,000[cite: 241].
+    * [cite_start]Marketing: 10,000[cite: 242].
+    * [cite_start]Operations: 10,000[cite: 243].
+    * [cite_start]Contingency: 8,000[cite: 243].
+* [cite_start]**Milestones:** Working mobile app (iOS & Android), basic price comparison, 2,000 verified users, POC for UGC model[cite: 247, 248, 249, 250].
+
+### **Page 12: Financial Projections**
+* [cite_start]**Total 18-Month Budget:** R$3,000,746 (including Seed and Series A stages)[cite: 229, 254].
+* [cite_start]**User Goals:** 250k (Year 1) -> 500k (Year 2) -> 1M (Year 3)[cite: 272, 273, 274].
+* **Profitability:**
+    * [cite_start]250k users: 0 profit (Breakeven/Loss)[cite: 280].
+    * [cite_start]500k users: R$9.5M Net Profit (58% margin)[cite: 280].
+    * [cite_start]1M users: R$25.4M Net Profit (76% margin)[cite: 280].
+* [cite_start]**ROI:** 3-Year ROI of 726% (8.26x return)[cite: 285].
+
+### **Page 13: Roadmap**
+* [cite_start]**Pre-Seed:** 6 months[cite: 289].
+* [cite_start]**Year 1:** App launch in Brazil, Exchange listing[cite: 290, 291, 292].
+* [cite_start]**Year 2:** AI integration, NFT, Online shopping features[cite: 297, 298, 299, 300].
+* [cite_start]**Year 3:** Latin America expansion, LOJER banking card[cite: 293, 294, 296].
+* [cite_start]**Year 4:** Dedicated blockchain, Global market entry[cite: 304, 305, 307].
+
+### **Page 14: About the Founder**
+* [cite_start]**Name:** Kiarash Torabi Nezhad (Born 1989, Tehran)[cite: 312].
+* [cite_start]**Background:** Electrical Control Engineering graduate, Google Data Analysis certificate[cite: 314].
+* [cite_start]**Experience:** Project management and data analysis in Iran, Georgia, and Brazil[cite: 316, 321, 322].
+* [cite_start]**Innovation:** Created the first education set on economics for the deaf in Iran and authored 4 children's books on economics[cite: 318, 319].
+* [cite_start]**Motivation:** "I understand the problem (lived it) & I know the solution"[cite: 323].
+
+### **Page 15: Closing**
+* [cite_start]**Offer:** 5% equity for R$128,000[cite: 328, 330].
+* [cite_start]**Potential:** 12.7x return potential (Year 3 base case)[cite: 332].
+* [cite_start]**Contact:** www.lojer.app | info@lojer.app[cite: 335, 336].
+
+---
+
+**Next Step:**
+Now that we have the full English extraction, would you like me to critique this deck from the perspective of a **Silicon Valley Product Leader** to identify gaps before you present it to investors?